COMMUNICATIONS CONSULTANT & CONTENT DEVELOPER
Saudi national based in Dubai. Over 14 years of experience in a range of communication disciplines for local and international organizations including Visa Europe and Mubadala Development Company. Fluent in Arabic and English, specialising in content writing, communications strategy development, brand framework development and employee engagement.
Sector experience includes F&B, Fashion Retail, Art, Film, Beauty, Healthcare, Wellness, Aerospace, Property Development and Real Estate, Sports Education and Hospitality.
2005 - 2008 UK
Technical authoring and graphic design for the Legal Department of Visa Europe.
2008 - 2013 UAE
Internal and external communications strategy development, branding, events, PR, stakeholder engagement, employee engagement and content development for the Aerospace Business Unit of Mubadala Development Company and its subsidiary assets.
2014 - Present UK and UAE
Branding and communications strategy development, content writing and employee engagement services for local and international corporations. To learn about my storytelling and shadow work, please click here.
Credentials include ICF accredited Co-Active Coach, NLP licensed Practitioner and First Class Honors degree in Communications, Authoring and Design from the UK. Training in various professional development programs including Leadership and Digital Marketing from GE and Harvard Business School.