- Create brand frameworks which include:

  • Naming and Tag-lines

  • Stakeholders 

  • Core Proposition

  • Positioning

  • Personality 

  • Values

  • Vision and Mission

  • Key messages

 

- Oversee design concept development in collaboration with design agencies.

Mubadala Aerospace Motion Graphics Film

In collaboration with Dreamtek

BRAND FRAMEWORK DEVELOPMENT

COMMUNICATIONS STRATEGY DEVELOPMENT

- Create communication strategies using an integrated approach in order to optimize resources, streamline communications and deliver an all-encompassing plan.

 

- Identify internal and external stakeholder groups and define business objectives in order to determine the most effective communication objectives, key messages and engagement tactics per group.

 

- Identify challenges and develop strategies to overcome them.

 

- Articulate key differentiators and synergies within company portfolios (if applicable) and align with brand identity and business and communication objectives.

CLIENTS
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© 2019 by Maryam Ghouth