- Naming, Tag-lines and Brand Essence
- Core Proposition
- Vision and Mission
- Tone and Personality
- Oversee visual identity development in collaboration with design agencies
Mubadala Aerospace Motion Graphics Film
In collaboration with Dreamtek
BRAND FRAMEWORK DEVELOPMENT
COMMUNICATIONS STRATEGY DEVELOPMENT
- Identify internal and external stakeholder groups and define business objectives and communications objectives in order to optimize resources and determine the most effective key messages and engagement tactics per stakeholder group.
- Identify challenges and develop strategies to overcome them.
- Articulate key differentiators and synergies within company portfolios (if applicable), streamline communications and align subsidiary assets with mother company's brand identity, business objectives and communications objectives.
- Liaise with marketing experts to develop and implement a 360 Through the Line (TTL) strategy that offers an integrated approach where both ATL and BTL strategies are combined in order to build equity in the brand, increase brand visibility and communicate with customers in every way possible, leading to better brand visibility and brand recall.